One World of English business English section.

Learn business English. Audio exercises, interactive exercises, youtube videos to help you learn business English.

Learn Business English with video: Advertising

Psychological tricks in advertising Level: B1 – Intermediate, American English Advertisers use many methods to persuade us to buy their products. In this clip, pyschologist Robert Cialdini, who spent three years studying their methods, tells us what are the six most important. Watch the video and put the methods in the order in which he talks about them. 

Read more