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Learn Business English with video: Advertising

Psychological tricks in advertising

Level B1 - Intermediate, American English


Advertisers use many methods to persuade us to buy their products. In this clip, pyschologist Robert Cialdini, who spent three years studying their methods, tells us what are the six most important.

Watch the video and put the methods in the order in which he talks about them.

Put the sentences in the order in which Robert mentions them.